A MiddleWeb Blog
Metaverse? Prebunking? Participatory Disinformation?
On the Media Literacy Word/Phrase of The Week web page where I post weekly, I provide teachers this suggestions:.
Prompt words and expressions.
Various groups employ their own words/phrases.
The marketing market is one that typically utilizes “insider” terminology. Examples include: “upfronts,” “behavioral targeting,” influencers, “dark marketing,” “demographics” and “product placement.”.
Numerous of these words have actually entered into our pop culture vernacular, perhaps without us even comprehending their specific meaning.
present the word/phrase.
obstacle students to research the significance of the word/phrase.
have them find the word/phrase in a recent news story.
The advancements in innovation have actually presented us to “expert system,” “deepfakes,” “ransomware,” “algorithm,” “facial acknowledgment,” “net neutrality,” “twitter bots” and a lot more.
The computer system has “a mouse.” Mobile tablets and phones now have “apps.” Television and related devices employ DVRs (digital video recorders). A lot of us are fans of “banners.”.
Including words and expressions into guideline.
The constant introduction of new media and innovation offers ongoing chances to add expressions and words to our students vocabulary. In most cases, those brand-new expressions reveal something essential about the method the media works (and looks for to control us) and their meanings fall into the area of media literacy.
During the election time of year, journalists and broadcasters employ phrases like “horse race,” “dark cash,” “battleground states,” “direct-mail,” and “stagecraft.”.
Do these phrases and words look familiar to you? (See their meanings at the bottom of this post.).
I was a late adopter to owning a cellphone. When I heard a commercial reference “roaming” all I could think about was that line from the tune Home On The Range (” provide me a home where the buffalo roam”). Without doing further research, I didnt have an idea. Now that I own a phone, I understand.
Lots of middle grades educators have actually just recently spent a good deal of their time helping trainees comprehend “phony news,” “conspiracy theory,” “disinformation,” “misinformation,” and “news literacy.”.
Clearly, you will not need to utilize just THIS weeks word or expression. Decide and select any word when and where it would be proper to utilize with your students.
Over the past a number of decades, a lot new media and technology has entered our lives and weve included countless brand-new words and uses to our dictionaries to explain items and actions never pictured by our forefathers.
Every year during the television and movie awards seasons, I start to see, hear and check out commonly utilized words and phrases. Examples here include “for your factor to consider,” “showrunner,” and “artistic license.”.
At the very same time, since I have been a long-time media literacy supporter, I desired teachers (and their trainees) to be knowledgeable about some typical media literacy terms that might or may not appear in your states teaching requirements. Here I am describing bias, validity, strategies of persuasion, propaganda, stereotypes, representation, amongst many others.
With that in mind, I recently started to post a weekly media literacy word or phrase of the week on my Facebook page (https://www.facebook.com/medialitman) and on my Twitter feed @fbaker.
With the start of the pandemic we were presented to words/phrases like “contact tracing,” “infodemic,” “incredibly spreader,” and “long-haulers”– words and expressions that were utilized often in the news.
What words/phrases do you desire students to understand?
Finfluencer– A “finfluencer,” or finance influencer, is an influencer that shares monetary info and expertise. Popular on TikTok.
” The Washington Posts Fact Checker argued that the future and current gulf in between the variety of Navy ships and the missions designated to the U.S.s sea services is a zombie claim.” (Source).
Attention treadmill– The practice of media companies to utilize algorithms that give users “more of the very same,” narrowing their awareness of varied news and viewpoints.
” A well-produced subvert simulates the feel and look of the targeted advertisement, promoting the timeless double-take as viewers unexpectedly realize they have been deceived. Subverts produce cognitive harshness, with the obvious objective of cutting through the hype and glitz of our mediated reality to expose a much deeper fact within.” (Source).
Metaverse: “a virtual-reality space in which users can connect with a computer-generated environment and other users.”.
Prebunking: “the process (most frequently seen in politics) of exposing lies, methods, or sources prior to they strike.”.
Dark advertising– “Dark marketing is communicating & & revealing sponsored ads through different discreet channels where the consumer & & the possible client gets the message however can not really see the company & & the advertiser.”.
Toyetic– Toyetic is a term referring to the viability of a media property, such as an animation or film, for merchandising tie-in lines of licensed toys, novelties and video games. Noteworthy earlier examples consist of Star Wars and Transformers. (Source).
Nano-Influencer– “Nano-influencers are your daily social networks users, with anywhere from 100 to 10,000 followers. They arent expert “influencers” in any way– and most of their posts include typical material like images of their household, good friends, cat videos, and memes.”.
No doubt you may have your own words or phrases you desire students to understand and comprehend.
Baker is the author of Close Reading The Media a collaboration with MiddleWeb and Routledge Eye on Education. He often carries out media literacy workshops with K-12 teachers. Contact him at [email protected] and follow him on Twitter @fbaker.
Participatory Disinformation: the process through which disinformation is spread out through groups, technology and people– a process that has actually been turbo charged by the arrival of social media.
A lots more words to get you started.
Those three words:.
Woke cleaning– “Woke-washing is a term used to define practices in organization that supply the appearance of social consciousness with no of the compound. A woke-washed company could theoretically promote the opposite of racial equality within its walls while promoting causes of social justice to the outdoors world.” (Source) Compare to greenwashing.
It is my hope that you will think about engaging your trainees in any among the weekly published words and phrases on my web page.
Zombie claim– An incorrect claim refuted by research that crops up consistently in social media. The alledged stolen 2020 election is one example.
Republican Senator Josh Hawley of Missouri concurred with Harris that the service model of social media companies is developed on bringing users back for more. “Its an attention treadmill, its a dependency economy,” Hawley stated. “They designed it this method, addiction is the design,” he added. (CBS News, 4/27/21).
Greenwashing– Greenwashing (likewise called “green shine”) “is a type of marketing spin in which green PR and green marketing are deceptively utilized to encourage the general public that an organizations objectives, products and policies are ecologically friendly.” (Source).
Twindemic– “Twindemic is a term utilized during the COVID-19 pandemic, referring to the possibility of a severe flu season happening together with …” producing uncommon cases of Flurona. (Source).
He frequently conducts media literacy workshops with K-12 teachers.
Frank Baker has actually been contributing media literacy to MiddleWeb for more than 10 years. You can read more of his MiddleWeb articles here. Likewise visit his website, the Media Literacy Clearinghouse and browse his lots of mentor resources.
” Unlike conventional influencers who are paid by brands to influence their followers and curate a particular aesthetic, nano-influencers normally receive little to no pay, and instead get complimentary service or product in exchange for posting on their social networks platform. (B) ecause nano-influencers arent in business of routinely suggesting products … when they do post about a services or product, it frequently encounters as more genuine or authentic.” (Source).
Republican Senator Josh Hawley of Missouri agreed with Harris that the organization design of social media business is built on bringing users back for more.” Unlike traditional influencers who are paid by brands to affect their followers and curate a specific aesthetic, nano-influencers typically receive little to no pay, and instead receive totally free product or services in exchange for publishing on their social media platform. Frank Baker has been contributing media literacy to MiddleWeb for more than 10 years. Visit his site, the Media Literacy Clearinghouse and browse his many teaching resources.
Back to the beginning.
Subvertising– “Subvertising is the practice of making spoofs or parodies of corporate and political ads.
Facetuning– Using an app to remove imperfections, enhance skin tones and perform other adjustments on facial photos, including selfies. (Source).
” They offer Gen Z and Millennials monetary advice in snackable, light-hearted formats and are becoming an increasingly popular source of financial information on social networks.” (Source).
Wired magazines Jargon Watch says it is “” Discreetly sponsored online and real-world ads intended to reach the targeted audiences that would generally avoid corporate shilling.” (Source).
Frequently reported newspaper article are often mistaken for being regular occurrences.
Misleading declarations end up being more convincing the more frequently they are duplicated.
Typically associated ideas begin to appear like they are linked. (Neuromarketing Glossary– see examples).
Here are some other media literacy words you may have your students research study, selected from my collected weekly entries for 2021:.
Availability bias– Availability bias leads people to make incorrect presumptions by assuming that if they hear something stated often enough, it needs to hold true. For instance:.
” Volkswagen launched an advertising campaign to debunk the reality that diesel was bad and that it utilized a technology where it discharged less contaminants. Later on, the fact was exposed that Volkswagen rigged 11 million of its diesel cars and trucks with “defeat gadgets,” or innovation created to cheat emissions tests and that the automobiles gave off toxins at levels as much as 40 times the U.S. limitation.” (Source).